When another former fad comes back in to style, do you ever wonder if it really should? Yeah, me too.
Today I want to know what’s with all the long hair? I thought long hair went out with the 70’s, except for those super model people, and even they succumb to what fashion dictates and cut it from time to time.
But for women over 50?
I cut my long hair before I turned twenty and never grew it back. Sure I let it grow to my shoulders but it never lasted for more than a month or so. It required its own salon and a year’s salary worth of products. It tickled my face at night and got in the way of sex. By the time I hit menopause, around the age of twenty-five, long hair was just too damn hot.
I’ve been watching and have noticed a disturbing trend that probably means I am once again part of the ‘not in crowd’. In the past month or so I have seen television commercials for two products/services targeting the over menopause crowd. In case you missed it, we, the over menopause crowd, are the hot market to solicit business from. And I do mean hot. The children are gone which may or may not mean more disposable income and these advertisers want to be first in line when we spend it.
These commercials do not portray the real menopausal woman. Real menopausal women are irritable, suffer from hot flashes, night sweats, dry every things, grey hair if we have any hair left, and did I mention irritability. The women in these advertisements all have long hair. I don’t mean long as in it touches their ears. I mean long as in down past the shoulders. Something that rarely happens in real life.
One advertisement is for a dating sight that purports to find men interested in women of a certain age. Men who aren’t looking for women between their teens and twenty-one. Men who want someone who can relate to their history. Yeah, right.
If the women in these ads want a date and want to be themselves and appear their real age, please tell me why then are they all wearing hairstyles normally reserved for sex challenged teenagers. Hair that has surely been color enhanced, for if they were of ‘a certain age’ their hair would be grey and short, not blond or red and down to the middle of their backs. Worse than the hair is that they are all doing things normally reserved for teenagers.
Older women know that sunbathing at the beach causes cancer.
Older women embrace who they are.
Older women are not seen in these commercials.
The second commercial is even worse. It’s for a product that is supposed to help with vaginal dryness after menopause, the sort of dryness that makes sex painful. The women in the commercial are sexy, sultry, older women proud of their grey hair and their sex lives. Note: we never see their partners.
These women should be proud of their hair. They have probably been growing it since the time when the thought of sex didn’t include the idea of pain but more likely the thought of pregnancy. These women flaunt their hair, flip their hair, and I swear one of them is actually letting her hair blow in the breeze – of a fan that has to be on the set. No one’s hair blows like that in their own bedroom unless a tornado or hurricane is imminent and the doors and windows are missing.
Please tell me why, if these companies want to target women of a certain age, are the women in the commercial not representative of the target audience? Do they think that subconsciously we believe we will look like these women if we use their products or services?
I don’t know what it will take for realism to make it in to advertisements but I hope it happens soon. I’m tired of explaining hair that is not sexy but in fact is a huge pain for the one whose head it is on, that women don’t really act like that without the aid of alcohol, and even with these products it’s not happening tonight.
From the life and mind of:
Wanda M. Argersinger
© 2015 All rights reserved